Analysis of Persuasive Strategies in Cryptocurrency Scams: A Case Study in Malaysia

This study explores the persuasive strategies employed by scammers in cryptocurrency scams Malaysia through analysis of three scam articles. By applying Aristotle's modes (ethos, pathos, and logos), research aims to uncover linguistic manipulations used deceive individuals into investing fraudulent schemes. The findings highlight that utilize ethos establish credibility associating their with renowned figures, while pathos appeals emotions such as hope, excitement, fear missing out personal success stories emotional language. Logos is present logical reasoning emphasizing safety, profitability, advantages platforms. These insights underscore need for increased awareness critical evaluation investments, well development countermeasures protect from scams. Future directions may involve assessing effectiveness investigating evolving language techniques scammers. shedding light on strategies, this contribute prevention detection scams, safeguarding potential victims financial harm.